Most salons start with a notebook and Google Calendar. That works while you are one or two people. Then come double bookings, forgotten clients, and hours lost in text messages.
When the notebook stops working
There are three clear signs it is time for a system:
- You cannot remember which client came when, or what was done;
- Empty slots, because nobody calls the regulars;
- You do not know how much each specialist brings in.
What a salon CRM must do
Not every CRM suits a service business. Generic systems are built for selling goods and are often awkward in a salon. Look for:
- A per-specialist calendar — so you see each person's load, not one long list;
- A client card — visit history, products used, notes, allergies;
- Automatic reminders — they cut no-shows, which is money saved directly;
- Services and prices — with duration, so appointments do not overlap;
- Reports — revenue per specialist, per service, and client retention.
Common mistakes
Buying something too big. A system with fifty modules where you use three is wasted money and wasted training. Start small and grow.
Looking only at price. The gap between €19 and €39 a month is nothing next to losing one regular client.
Not testing with real data. A demo full of invented clients proves nothing. Ask to enter your own services and run one real day.
What it should cost
For a small salon, €19–40 per month is a fair range. Be careful with per-user pricing — with five specialists the bill grows fast.
Feel IT CRM starts at €19/month and is billed by active modules, not by headcount. The first month is free so you can test it on real bookings.